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February 17 2010

ffred
15:55

Newspaper and Magazine Publishers Already Having an iPad Crisis Moment

Demographics are everything to magazine (and blog) publishers. It's how you sell ads. Under the iTunes model, content producers receive sales numbers, and the money that goes with them. No credit card numbers, no addresses, no hint whatsoever of who's buying what. This does not sit well with publishers.

This is one of the difficulties publishers opt for the iTunes model are facing. There must be a solution, the problem is that who wins the most.

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