fred’s spilled alphabet soup

Although a lot of people are excited about ebooks, it’s very difficult to get hard information on how the market for them is growing. We don’t even know how many Kindles Amazon has sold, let alone more detailed specifics on the market.

So I was very happy Wednesday when the Book Industry Study Group (BISG) gave details from its recent survey of ebook adoption in the US. The survey was first revealed in January, but the press release was very sketchy and sometimes confusing. In its presentation at the Tools of Change conference, the BISG gave much more details on the results.

Well, there might be *a lot* of Kindles are there in the field, but maybe not that many. It's not about how strong Apple is or what, it's about how fast people are really adopting e-books.